Brilliant Link (Pty) Ltd is committed to protecting our customers, employees and any affected party’s personal information as per the guidelines of the Protection of Personal Information Act (Act 4 of 2013).
What is POPIA?
It is the Protection of Personal Information Act, a law passed by the South African parliament, which sets the conditions that you must follow to lawfully process the personal information about persons.
“To promote the protection of personal information processed by public and private bodies; to introduce certain conditions so as to establish minimum requirements for the processing of personal information; to provide for the establishment of an Information Regulator to exercise certain powers and to perform certain duties and functions in terms of this Act and the Promotion of Access to Information Act, 2000; to provide for the issuing of codes of conduct; to provide for the rights of persons regarding unsolicited electronic communications and automated decision making; to regulate the flow of personal information across the borders of the Republic; and to provide for matters connected therewith.”
Everyone in South African has to try to protect the personal information they process. POPIA sets conditions that any person who processes personal information must comply with. POPIA aims to protect the personal information of people (like consumers and employees) so that they do not become victims of things like identity theft, which can have very serious consequences. However, POPIA does not aim to stop the free flow of information. It recognises that there needs to be a balance.
Why did POPIA come into existence?
POPIA protects people from harm (whether physical, emotional or financial) by requiring those who process our personal information to protect it. For this reason alone, POPIA is important.
The protection of personal information is definitely needed now, more than ever. With the rise of computing power and devices like tablets and smart watches, personal information is at greater risk than ever before.
Does POPIA apply to everybody?
Yes, virtually everybody. POPIA applies to everybody who processes personal information. It applies to all public and private bodies. Process is defined extremely broadly. In terms of POPIA processing means any operation or activity (either automated or not) that involves the collection, receipt, recording, organisation, collation, storage, updating, retrieval, dissemination, distribution, merging and degradation or erasing of data.
Who are the role players?
The 8 conditions of lawful processing
Legend: Responsible Party = [RP]
Personal Information = [PI]
Data Subject = [DS]
Brilliant Link and POPIA
This policy describes how Brilliant Link collects and utilises your personal information, how we secure it, and your choices and rights in relation to your personal information.
It includes the storing and\or processing of Personal Data collected by Brilliant Link when you:
This policy also applies to the processing of Personal Data collected by us from:
Personal information we collect
You may browse our websites without submitting any personally identifiable information (“personal information”) at all. We will only collect personal information if you choose to fill out and submit a contact form or when requesting services using a chatbot. The kinds of information we collect from you will vary, depending on how you utilise the website.
You also have the option of providing information regarding your interest in Brilliant Link and whether you would like a sales representative to contact you. In these forms we will collect Full Name, Company Name, Email Address and Contact Number.
We may also collect other information that does not personally identify you. Such other information includes browser and device information, website and application usage data, IP addresses, demographic information such as marketing preferences, geographic location, home language, and information collected through cookies and other technologies or information that has been anonymized or aggregated.
You can choose not to provide personal information to us when requested. However, if this is necessary to provide you with our solutions, products and services, or to perform administrative functions, we may be unable to fulfill these functions.
Legal basis for processing your personal information
When we process your personal information in connection with the purposes set out in this policy document, we may rely on one or more of the following legal bases, depending on the purpose for which the processing activity is undertaken and the nature of our relationship with you:
We may use your personal information to:
Sharing your personal information
We may share your personal information for the purposes set out in this Privacy Statement (as applicable):
Any third parties with whom we share personal information are contractually required to implement appropriate data protection and security measures to protect personal information and are not permitted to use personal information for any purpose other than the purpose for which they are provided with or given access to personal information.
Security of your personal information
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to endeavour to prevent unauthorised access.
Where we store your personal data
The data that we collect from you may be transferred to and/or stored outside your territory. It may also be processed by staff operating outside your territory who work for us or for one of our suppliers.
Your rights in relation to your personal data
You have the following rights in relation to your personal data (some of these rights apply only in certain circumstances, and some of them vary according to the legal basis on which we are processing your data or the territory you are located in):
If you wish to exercise any of these rights (for example you no longer wish to receive marketing from us), you can use the link or unsubscribe button provided in our email correspondence, or contact email@example.com. Please note, in some circumstances we may need to take steps to verify your identity prior to fulfilling your request.
Cookies and Similar Technologies
These technologies collect information that your browser sends to our Internet Services including your browser type, information about your IP address (a unique identifier assigned to your computer or device which allows your PC or device to communicate over the Internet), together with the date, time and duration of your visit, the pages you view and the links you click.
Our Internet Services may also contain web beacons or similar technologies from third party analytics providers, through which they collect information about your activities across our Internet Services to help us compile aggregated statistics. You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Communication and Direct Marketing
We may contact you to notify you regarding your account with Brilliant Link, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you with regard to any agreement we may have with you/your organisation. For these purposes we may contact you via email, telephone, text messages, and postal mail.
We may send you direct marketing communications about our solutions and products and services. We may send you information on events, conferences and webinars presented by Brilliant Link. You can choose whether you wish to receive marketing material from Brilliant Link. You may opt out of receiving marketing materials from us at any time and manage your communication preferences by:
We do not provide your personal information to unaffiliated third parties for direct marketing purposes or sell, rent, distribute or otherwise make personal information commercially available to any third party.
Retaining your personal information
We will retain your personal information for as long as is necessary to fulfil the purpose for which it was collected unless a longer retention period is required to comply with legal obligations, resolve disputes, protect our assets, or enforce agreements.
Links to other websites
Our site may, from time to time, contain links to and from the websites of our software publisher network and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
How to contact us
If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us:
Brilliant Link (Pty) Ltd
Unit 6 Boskruin View Office Park
Cnr Ysterhoud Drive and Kelly Road
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you also have the right to lodge a complaint with the Information Regulator.
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